What's Happening?
Sinistar, an AI-enabled temporary housing platform for insurance claims, has appointed Michelle Licht as Vice President of Business Development for the USA. Effective January 19, 2026, Licht brings over
20 years of experience in temporary housing and catastrophe response. Her previous role was Vice President of Sales at a major temporary housing service provider, where she led national sales initiatives and supported insurers during complex displacement scenarios. Licht's expertise in building long-term relationships with insurance carriers and her involvement in major catastrophe responses, such as Hurricane Sandy and the Paradise fires, are notable. Her move to Sinistar aligns with the industry's shift towards more transparent, flexible, and technology-integrated solutions. Sinistar aims to address these evolving needs by combining technology, data science, and a modern housing solutions network.
Why It's Important?
Michelle Licht's appointment is significant as it reflects a broader industry trend towards innovation and technology integration in insurance services. As insurers demand more transparency and improved policyholder experiences, Sinistar's approach could set a new standard in temporary housing solutions. Licht's leadership is expected to enhance Sinistar's U.S. carrier partnerships and drive business development, potentially influencing how insurers manage claims and displacement scenarios. This shift could lead to better outcomes for insurers, adjusters, and displaced families, highlighting the growing importance of technology in improving service delivery and customer satisfaction in the insurance sector.
What's Next?
In her new role, Michelle Licht will focus on expanding Sinistar's partnerships with U.S. carriers and supporting insurers in adopting a more responsive, technology-forward approach to temporary housing. This could involve developing new business strategies and leveraging Sinistar's platform to meet the evolving demands of the insurance market. As the industry continues to prioritize innovation, Sinistar's growth and adaptation to these changes could influence other companies to follow suit, potentially leading to widespread improvements in temporary housing services across the insurance sector.
