What's Happening?
Emma Stone, the Academy Award-winning actress, is set to make her debut in a Super Bowl commercial for Squarespace during the 2026 event. The commercial, titled 'Unavailable,' will be aired during the first
half of Super Bowl 60, which features a matchup between the New England Patriots and the Seattle Seahawks. This marks Squarespace's 12th consecutive year of advertising during the Super Bowl. The ad is directed by Yorgos Lanthimos, known for his previous collaborations with Stone on films such as 'The Favourite' and 'Poor Things.' The commercial is expected to present a dramatic narrative, contrasting with the brand's previous comedic approach in last year's 'A Tale as Old as Websites.'
Why It's Important?
The inclusion of Emma Stone in a Super Bowl commercial highlights the increasing trend of high-profile celebrities participating in major advertising campaigns, particularly during the Super Bowl, which is one of the most-watched television events in the United States. This move by Squarespace underscores the importance of leveraging star power to capture audience attention and enhance brand visibility. For Squarespace, this commercial represents a strategic effort to maintain its presence in a highly competitive market by associating with a well-known and respected actress. The collaboration with Yorgos Lanthimos also suggests a focus on high-quality, cinematic storytelling in advertising, which could set a new standard for future commercials.
What's Next?
As the Super Bowl approaches, anticipation for the commercial is likely to build, potentially increasing interest in both Squarespace's services and Emma Stone's involvement. The ad's reception could influence future advertising strategies for both Squarespace and other brands, particularly in terms of celebrity endorsements and narrative style. Additionally, the success of this commercial may lead to further collaborations between Stone and Lanthimos in the advertising space. The broader advertising industry will be watching closely to see how this high-profile campaign performs in terms of audience engagement and brand impact.
