What's Happening?
Neon is launching a conversation series to promote the release of 'The Christophers,' a new art-focused drama directed by Steven Soderbergh. The series will feature discussions between the film's stars, including Michaela Coel and Ian McKellen, and members
of the art community. Events will be held at the Sotheby’s Breuer Building and the WSA in lower Manhattan. Participants will include art critic Jerry Saltz and artist Ajay Kurian. Special screenings and discussions with local artists and experts will occur in cities like Austin, Boston, and San Francisco on April 14 and 15. The series begins on April 9 with a live conversation about the making of the film, followed by a series of discussions on April 10, including a one-on-one with Saltz and McKellen.
Why It's Important?
This initiative highlights the intersection of film and art, offering a platform for dialogue between filmmakers and the art community. It underscores the cultural significance of 'The Christophers,' which explores themes of artistic creation and collaboration. By engaging with art critics and educators, the series aims to deepen the audience's understanding of the film's artistic context. This approach could enhance the film's reception and broaden its appeal beyond traditional moviegoers to art enthusiasts. It also reflects Neon's strategy to create immersive experiences that connect films with broader cultural conversations.
What's Next?
Following the initial events in New York, the film will be released in New York and Los Angeles on April 10, with a nationwide expansion on April 17. The conversation series and special screenings are expected to generate buzz and increase anticipation for the film's release. The involvement of prominent art figures may attract media attention and further discussions in art and film circles. The success of this series could influence future promotional strategies for films with strong artistic themes.









