What's Happening?
TENA has launched a campaign in collaboration with sports clubs, including the Sale Sharks Women's Rugby team, to raise awareness about pelvic health and bladder leaks among women. The initiative includes dedicated physio training sessions and a social
media content series that highlights the importance of Kegel exercises. The campaign aims to tackle the stigma surrounding bladder leaks and encourage women to continue participating in sports. TENA's strategy focuses on credibility, actionability, and humanity, providing practical support and resources to sports clubs and athletes. The campaign has achieved significant engagement, with influencer content outperforming industry benchmarks.
Why It's Important?
This initiative is crucial as it addresses a significant barrier to women's participation in sports—bladder leaks. By normalizing conversations around pelvic health, TENA is helping to reduce the stigma and silence that often surrounds this issue. The campaign not only empowers women to stay active but also highlights the need for better pelvic health education in sports environments. This could lead to increased participation in sports, improved physical health, and enhanced quality of life for women affected by bladder leaks. The campaign's success in engaging audiences indicates a strong public interest in addressing this health issue.
