What's Happening?
C.H. Robinson, a leader in temperature-controlled logistics, is managing the delivery of up to 10 million boxes of flowers for Valentine's Day. The company coordinates the entire supply chain from growers
in Colombia and Ecuador to U.S. retailers, maintaining optimal conditions to preserve flower freshness. This operation is part of a peak season that extends from Valentine's Day to Mother's Day, during which 70% of U.S. flowers are imported from Latin America. C.H. Robinson's logistics network ensures that 80% of these flowers transit through Miami International Airport within 24 hours of being cut. The company has a track record of delivering 98% of floral shipments on time, adapting to challenges such as flight cancellations and extreme weather.
Why It's Important?
The efficient delivery of flowers during peak seasons like Valentine's Day is crucial for the U.S. floral industry, which saw retail sales reach $9.8 billion in 2025. C.H. Robinson's ability to maintain a reliable cold chain is vital for meeting consumer demand and supporting the economic interests of retailers and growers. The company's operations highlight the importance of advanced logistics in managing perishable goods, which can significantly impact profitability and customer satisfaction. By ensuring timely deliveries, C.H. Robinson helps retailers capitalize on the seasonal surge in flower sales, which can increase by 2,500% during Valentine's Day.
What's Next?
C.H. Robinson will continue to refine its logistics strategies to handle future peak seasons more efficiently. The company may explore new technologies and methods to further enhance its supply chain resilience against disruptions. As the demand for fresh flowers remains high, C.H. Robinson's role in the industry is likely to grow, potentially leading to expanded services and partnerships with more growers and retailers.
