What's Happening?
Lonely Planet has introduced a new series of travel guides aimed at children, titled 'A Kid’s Guide To...'. These guides are designed to inspire middle schoolers by introducing them to various global destinations.
The series includes guides for major cities like New York City, Paris, London, and Rome, with upcoming editions for Japan and Italy. Each guide is filled with photos and fun facts, presented in a colorful layout to appeal to children's sensibilities. The guides are intended to be shelved alongside adult travel books, offering children their own version of the familiar Lonely Planet guides. The series aims to make travel accessible and engaging for young readers, encouraging them to explore both local and international destinations.
Why It's Important?
This initiative by Lonely Planet is significant as it taps into the growing market for educational and inspirational content for children. By providing travel guides tailored to young readers, the publisher is fostering a sense of curiosity and adventure in children, potentially influencing future travel habits and cultural awareness. The guides also serve as a tool for parents to engage their children in learning about different cultures and places, which can enhance family travel experiences. Additionally, by encouraging booksellers to place these guides with adult travel books, Lonely Planet is positioning them as a serious resource for young explorers, potentially expanding their market reach.
