What's Happening?
Canelo Alvarez has been named the second-highest earning athlete of 2025, according to a report by Sportico. Alvarez, a former multi-weight world champion, earned a total of $137 million, with $125 million from boxing bouts and $12 million from endorsements. Despite a loss to Terence 'Bud' Crawford in September, Alvarez's earnings were significant. Other boxers on the list include Naoya Inoue and Jake Paul, who also made substantial earnings through their fights and endorsements. Paul, known for his crossover from internet fame to boxing, earned $60 million, placing him 30th on the list.
Why It's Important?
The inclusion of boxers like Canelo Alvarez and Jake Paul in the highest-paid athletes list highlights the lucrative nature of boxing, especially when combined
with endorsements and media presence. This trend underscores the growing financial opportunities in sports entertainment, where athletes can leverage their popularity across multiple platforms. For the boxing industry, these earnings reflect the sport's enduring appeal and its ability to generate significant revenue, which can attract new talent and investments.
