What's Happening?
The 1970s Zambian music genre known as Zamrock is experiencing a revival, largely due to the efforts of artists like Sampa the Great and the reissuing of classic albums by labels such as Now-Again Records.
Zamrock, which blends psychedelic rock with traditional Zambian sounds, emerged during a period of economic prosperity in Zambia under President Kenneth Kaunda's 'Zambia first' policy. This policy mandated that 95% of music played on radio stations be of Zambian origin, fostering a unique musical identity. Sampa the Great, a Zambian-born rapper, is incorporating Zamrock into her upcoming album, aiming to give the genre a modern twist. The genre has also caught the attention of international artists like Tyler, the Creator, who have sampled Zamrock tracks in their music. Despite its initial decline due to economic challenges and the HIV/AIDS crisis, Zamrock is gaining new life through global interest and local initiatives like the annual Zamrock Festival in Lusaka.
Why It's Important?
The resurgence of Zamrock highlights the global appeal of African music and its potential to influence contemporary artists worldwide. This revival not only preserves a significant cultural heritage but also provides economic opportunities for Zambian musicians and the local music industry. By integrating Zamrock into modern music, artists like Sampa the Great are ensuring that the genre remains relevant and accessible to new audiences. The renewed interest in Zamrock also underscores the importance of cultural preservation and the role of music in maintaining national identity. As more international artists sample and draw inspiration from Zamrock, it could lead to increased recognition and appreciation of African music on a global scale.
What's Next?
The continued revival of Zamrock is likely to see more collaborations between Zambian artists and international musicians, further expanding the genre's reach. Sampa the Great's upcoming album, which she describes as 'nu Zamrock,' is expected to blend traditional Zamrock elements with modern influences like hip-hop, potentially setting a trend for future music projects. Additionally, local initiatives such as the Zamrock Festival and the establishment of a Zamrock museum in Lusaka will play crucial roles in promoting the genre and educating new generations about its history. As the genre gains popularity, there may be increased efforts to document and archive Zamrock's legacy, ensuring its preservation for future audiences.
