What's Happening?
Young consumers, particularly those aged 18-24, are showing a strong interest in meat alternatives, driven by environmental and ethical concerns. According to a report by Lumina Intelligence, this demographic is more aware of and willing to try technologies like mycoproteins and cell-cultivated meat. Unlike older generations, younger consumers are less skeptical of ultra-processed foods and view them as part of a balanced diet. The familiarity with meat alternatives, which have been present in supermarkets throughout their lives, contributes to their acceptance. However, the higher cost of these products remains a barrier for some young consumers.
Why It's Important?
The growing interest in meat alternatives among young consumers has significant implications for
the food industry. As environmental and ethical considerations become more prominent, companies that produce meat alternatives are well-positioned to capture this market segment. The trend also reflects a shift in consumer priorities, with younger generations placing greater emphasis on sustainability and animal welfare. This could lead to increased demand for innovative food technologies and drive changes in production and marketing strategies. However, the price sensitivity of young consumers highlights the need for affordable options to ensure widespread adoption.
