What's Happening?
Krafton India has announced the appointment of cricketer Yashasvi Jaiswal as the official brand ambassador for its mobile gaming franchise, Real Cricket. As part of this collaboration, Jaiswal's likeness will be featured prominently within the game, including on the home screen and in various game modes such as Quick Match and Test Match. Players will also have the opportunity to play as Jaiswal in the Rajasthan Royals team within the game. This announcement coincides with the release of Real Cricket's 4.6 update, which introduces a World Cup-themed progression system and new features like the T20 World Cup 2026 tournament and RC Pass Season 3. Anuj Sahani, head of Krafton Incubator Program & director, publishing, Krafton India, highlighted
that Jaiswal embodies the values of discipline, preparation, and performance under pressure, which align with the ethos of the game.
Why It's Important?
The appointment of Yashasvi Jaiswal as the brand ambassador for Real Cricket is significant as it underscores the growing intersection between sports and digital gaming. By leveraging Jaiswal's popularity and cricketing prowess, Krafton India aims to enhance the game's appeal and authenticity, potentially attracting a larger audience of cricket enthusiasts. This move also reflects a broader trend in the gaming industry where real-life sports figures are increasingly being integrated into digital platforms to create more immersive and relatable experiences for players. The update and new features introduced in the game are likely to boost user engagement and retention, contributing to the game's success in a competitive market.
