What's Happening?
Newport Hospitality Group, a prominent hotel management company, has announced the addition of two dual-branded Hilton properties to its portfolio in Columbus, Ohio. The Hilton Garden Inn Columbus Easton and Homewood Suites Columbus Easton, owned by Har and Rani Bhatnagar, are strategically located near Easton Town Center, a bustling area known for shopping, dining, and business activities. This expansion marks a significant milestone in Newport's growth strategy, leveraging its expertise in managing dual-branded hotels. The properties, which opened in December 2021, offer a total of 240 guestrooms and over 6,000 square feet of meeting space, catering to both business and leisure travelers. Newport aims to enhance performance through a unified
commercial approach, capitalizing on Columbus's diverse economic base and steady development.
Why It's Important?
The expansion of Newport Hospitality Group into Columbus underscores the city's growing appeal as a hub for business and tourism. By adding these dual-branded Hilton properties, Newport is poised to tap into Columbus's diverse economic sectors, including government, education, healthcare, and technology. This move not only strengthens Newport's partnership with Hilton but also positions the company to benefit from the city's year-round travel demand. The strategic location near Easton Town Center offers Newport a competitive edge, providing guests with convenient access to a vibrant mix of amenities. This development is likely to boost local employment and contribute positively to the community, aligning with Newport's commitment to high-quality hospitality and community engagement.
What's Next?
Newport Hospitality Group plans to implement disciplined revenue management and targeted marketing strategies to maximize the performance of the new properties. The company will focus on growing corporate, group, and extended-stay demand through direct sales leadership and digital marketing campaigns. As Newport continues to expand its Hilton-managed portfolio, it will likely explore further opportunities in high-growth markets similar to Columbus. The success of this venture could encourage Newport to replicate its dual-branded hotel model in other strategic locations, further solidifying its presence in the hospitality industry.
