What's Happening?
The Morrow Group has announced the relaunch of Harper Wave as a frontlist imprint, focusing on lifestyle and wellness titles. This revitalization comes after a period of dormancy for the imprint, which
was originally launched in 2012. Led by Diana Baroni, the Senior Vice President and publisher of Harper Wave and Harvest, the imprint aims to release around 10 titles per year. The relaunch coincides with the publication of 'Well Endowed' by financial educator Vivian Tu. The new list will also feature works by authors such as Bill Gifford, Majid Fotuhi, and Valerie Bertinelli. The imprint's focus is on publishing paradigm-shifting nonfiction from innovative authors and thought leaders.
Why It's Important?
The relaunch of Harper Wave signifies a strategic move by the Morrow Group to capitalize on the growing interest in lifestyle and wellness literature. This sector has seen increased demand, particularly during and after the pandemic, as individuals seek guidance on personal well-being and health. By focusing on nonfiction works from credentialed experts, the imprint aims to provide authoritative advice and insights, potentially influencing public discourse on wellness. The success of this imprint could lead to increased market share for the Morrow Group in the competitive publishing industry, as well as set trends in the types of wellness content that gain popularity.
What's Next?
Future publications from Harper Wave will include titles from notable figures such as social psychologist Amy Cuddy and country music artist Wynonna Judd. The imprint plans to broaden its scope to include narrative nonfiction and memoirs, offering diverse perspectives on wellness. This expansion could attract a wider audience and further establish Harper Wave as a leading imprint in the lifestyle and wellness genre. The imprint's success will likely depend on its ability to consistently deliver high-quality, impactful content that resonates with readers seeking guidance in navigating modern complexities.
