What's Happening?
Netflix users have expressed confusion and frustration after noticing that Michelle Obama's 2020 documentary, 'Becoming,' is listed under the streaming platform's kids category. This categorization has sparked a debate, especially as it coincides with the release of Melania Trump's documentary, 'Melania,' in theaters. The placement of 'Becoming' in the kids section has led to discussions on social media platforms like Threads, where users are questioning the appropriateness of this categorization. Some users are actively trying to boost the documentary's visibility by watching it on multiple accounts, while others are concerned that the kids label might be surfacing the documentary to an unintended audience. The renewed interest in 'Becoming' is partly
due to the contrasting release of Melania Trump's documentary, which has heightened the debate over how streaming platforms categorize political or biographical content.
Why It's Important?
The categorization of 'Becoming' in the kids section raises broader questions about how streaming platforms like Netflix decide on content placement and its impact on viewership. This decision could affect the documentary's visibility and audience reach, potentially limiting its exposure to the intended adult audience. The timing of this categorization, alongside the release of Melania Trump's documentary, adds a layer of political sensitivity, as it may influence public perception and engagement with the content. The situation highlights the power streaming platforms hold in shaping media consumption and the potential implications for content creators, especially those involved in politically or culturally significant projects.
What's Next?
Netflix has yet to comment on the categorization of 'Becoming' in the kids section. The ongoing discussions and reactions on social media suggest that the platform may face pressure to address the issue and possibly re-evaluate its content categorization policies. The visibility and ranking of 'Becoming' in Netflix's U.S. Top 10 lists, both in adult and kids sections, will likely be monitored closely in the coming days to see if the online discourse affects its placement. Stakeholders, including viewers and content creators, may continue to voice their opinions, potentially influencing Netflix's future decisions regarding content categorization.
