What's Happening?
Wingspread Retreat & Executive Conference Center has achieved an impressive 80% repeat group rate, a testament to its unique approach to hospitality. When Wingspread launched in 2018, it lacked a sales team and marketing engine, focusing instead on creating a strong identity and story. The center's success is attributed to its emphasis on people and culture rather than just architecture. By capturing their culture on camera and focusing on personalized experiences, Wingspread has built a loyal customer base. The center's strategy includes educational content, smart CRM integrations, and a focus on creating memorable moments for guests.
Why It's Important?
Wingspread's success highlights the importance of clarity and consistency in building customer loyalty in the hospitality
industry. By prioritizing people and culture, the center has created a unique value proposition that resonates with guests. This approach challenges the traditional focus on physical amenities and marketing campaigns, demonstrating that a strong internal culture and clear communication can drive repeat business. Wingspread's model serves as a case study for other hospitality venues looking to enhance customer retention and satisfaction. It underscores the potential for small teams to achieve significant impact through strategic storytelling and operational excellence.
