What's Happening?
Prime Video is offering the first season of the post-apocalyptic drama 'Fallout' for free on YouTube. This move comes ahead of the season 2 finale, scheduled for February 3. The YouTube release includes a 'Fallout Season 1 Full Episode Watch Party,' with episodes being released daily. Currently, the first two episodes are available, and the season 1 finale will stream on January 31. The episodes will remain on YouTube until February 11. 'Fallout,' which stars Ella Purnell, Walton Goggins, and Aaron Moten, has already been renewed for a third season, even before the premiere of its second season. To watch the second season, viewers need a Prime Video subscription, which costs $15 per month or $139 annually, or a standalone Prime Video subscription for $9
per month.
Why It's Important?
This strategic move by Prime Video to stream 'Fallout' season 1 for free on YouTube is significant as it aims to attract new viewers to the series and potentially convert them into Prime Video subscribers. By offering a taste of the series without cost, Prime Video can increase its audience base and generate interest in the upcoming season 2 finale. This approach also serves as a marketing tool to boost subscriptions, as viewers who enjoy the free episodes may be inclined to subscribe to watch the subsequent seasons. Additionally, the renewal of 'Fallout' for a third season indicates the show's popularity and the platform's confidence in its continued success.
What's Next?
Following the free streaming period on YouTube, Prime Video will likely analyze viewer engagement and subscription rates to assess the effectiveness of this promotional strategy. The outcome could influence future decisions on how to market other series. As the season 2 finale approaches, Prime Video may also release additional promotional content or behind-the-scenes footage to maintain viewer interest. The renewal for a third season suggests that production plans are already underway, and announcements regarding casting or plot developments could be forthcoming.
