What's Happening?
Supergoop!, a skincare brand known for its SPF-first products, is expanding its presence in the golf world by adding new ambassadors to its roster. The brand has partnered with PGA Tour players Chris Gotterup and Garrick Higgo, joining 13-time PGA Tour winner
Justin Rose as brand ambassadors. This move is part of Supergoop!'s strategy to increase its visibility in high-exposure sports environments where sun protection is crucial. The brand aims to integrate daily sun protection into the routines of players and fans who spend extended hours outdoors. Supergoop! has also increased its presence at PGA Tour events, distributing over 10,000 sunscreen samples at The Players Championship and seeing a significant rise in the use of branded sunscreen dispensers.
Why It's Important?
The expansion of Supergoop!'s ambassador roster highlights the growing importance of sun protection in sports, particularly in golf where players and fans are exposed to the sun for long periods. By aligning with well-known athletes, Supergoop! is not only promoting its products but also raising awareness about the necessity of sun protection in outdoor sports. This initiative could lead to increased sales and brand recognition, as well as a cultural shift towards more consistent use of sunscreen in sports. The partnership with PGA Tour players also positions Supergoop! as a leader in the intersection of skincare and sports, potentially influencing other brands to follow suit.
