What's Happening?
The animated series 'Totally Spies!' is expanding its reach by launching on Rakuten TV's FAST and on-demand services. This move coincides with the development of a live-action series produced by Will Ferrell at Amazon MGM Studios. The original animated series, which follows secret agents Sam, Clover, and Alex, first aired in 2001 and is celebrating its 25th anniversary. Banijay Kids & Family, the owner of the series, has partnered with Rakuten TV to make the first two seasons available in the UK, Ireland, Italy, the Netherlands, and Spain, while seasons three and four will be accessible in Germany, Austria, and Switzerland. This expansion is part of a broader strategy to leverage the series' enduring popularity and introduce it to new audiences.
Why It's Important?
The expansion of 'Totally Spies!' into FAST and on-demand services reflects a growing trend in the entertainment industry to capitalize on established brands through digital platforms. By making the series available for free streaming, Banijay Kids & Family aims to reach a wider audience and maintain the show's relevance in a competitive market. The development of a live-action series further underscores the franchise's potential to evolve and attract new fans. This strategy not only enhances the brand's visibility but also sets a precedent for other classic series to explore similar avenues for growth and adaptation.
What's Next?
As 'Totally Spies!' continues to roll out on Rakuten TV, fans can look forward to the new animated season and the upcoming live-action series. The success of these initiatives could lead to additional content and merchandise, further solidifying the franchise's place in popular culture. The collaboration between Banijay Kids & Family and Rakuten TV may also pave the way for more partnerships, expanding the reach of other classic animated series.
