What's Happening?
Shellworks, a UK-based startup, has raised $15 million to scale up the production of its compostable material, Vivomer, used in beauty packaging. The funding round was led by Alter Equity, with participation from notable investors including Nat Friedman
and JamJar. Vivomer is a biopolymer made from naturally occurring microbes, designed to decompose within 52 weeks after disposal. The material is already being used by brands like Unilever’s Wild and Hair by Sam McKnight. Shellworks plans to use the investment to expand its production capabilities globally, particularly targeting the U.S. and European markets.
Why It's Important?
This development is significant as it addresses the growing environmental concerns associated with plastic waste in the beauty industry. By providing a viable alternative to traditional plastic packaging, Shellworks is contributing to the reduction of plastic pollution. The investment reflects a broader industry trend towards sustainable practices and materials, driven by consumer demand for eco-friendly products. The expansion of Vivomer's production could set a precedent for other companies to adopt similar sustainable solutions, potentially leading to a significant reduction in the environmental impact of beauty packaging.
