What's Happening?
Asian streaming service Viu has introduced a new vertical video platform called Viu Shorts, which features microdramas in various Asian languages. This new section is part of Viu's mobile app and offers episodes that are one to three minutes long, complementing its existing library of long-form series and films. The platform operates on a freemium model, allowing subscribers unlimited access to the full library while free users can view select content. Viu Shorts includes a range of genres such as romance, thriller, and fantasy, with content subtitled in local languages. The service has partnered with distributors and production companies like Rising Joy, KT Studiogenie, and China Huace to deliver this new content.
Why It's Important?
The launch of Viu Shorts represents
a significant shift in content consumption, catering to the growing demand for quick, easily digestible media. This move could influence other streaming services to explore similar formats, potentially reshaping the landscape of digital entertainment. By offering content in multiple languages and genres, Viu is expanding its reach and appeal across diverse markets. This strategy not only enhances user engagement but also positions Viu as a competitive player in the global streaming industry, particularly in regions like Asia, the Middle East, and South Africa where it operates.
What's Next?
As Viu Shorts gains traction, it may lead to increased collaborations with more content creators and distributors, further enriching its library. The success of this platform could prompt Viu to explore additional innovative content formats or expand its geographical reach. Other streaming services might also adopt similar strategies, potentially leading to a broader industry trend towards short-form content. Additionally, Viu's partnerships with companies like HBO Max could evolve, offering more integrated services and subscription packages in various regions.
