What's Happening?
Spanish luxury fashion brand Loewe has announced the appointment of Thierry Conrad Reutenauer as its new chief marketing officer, effective immediately. Reutenauer, who previously served as Loewe's global communications director, will now oversee key departments including art direction, brand and product marketing, communications, and social media. This appointment follows the departure of Charlie Smith, who left Loewe to join the technology company Nothing. Reutenauer's promotion comes as Loewe embarks on a new creative direction under designers Jack McCollough and Lazaro Hernandez, who recently presented their first collection for the brand at Paris Fashion Week in October 2025.
Why It's Important?
Reutenauer's appointment is significant as it aligns with Loewe's
strategic shift in creative direction, which could influence the brand's market positioning and consumer engagement. His extensive experience in global communications and marketing, particularly with luxury brands like Bottega Veneta and Chloé, positions him to effectively lead Loewe's marketing strategies during this transitional phase. The move is expected to strengthen Loewe's brand identity and expand its reach in the competitive luxury fashion market, potentially impacting its sales and brand loyalty.
What's Next?
As Reutenauer steps into his new role, he will play a crucial part in shaping Loewe's global marketing strategies and supporting the brand's creative evolution. The upcoming presentation of Loewe's second collection under McCollough and Hernandez on March 6, 2026, will be a key event to watch, as it will likely reflect the brand's new creative vision and marketing approach. Stakeholders and industry observers will be keen to see how Reutenauer's leadership influences Loewe's market performance and brand perception.
