What's Happening?
Kathryn Frederick, the Chief Marketing Officer for the Los Angeles Rams, along with Danita Johnson, President of Business Operations at D.C. United, and Kathryn Schloessman, President and CEO of the Los Angeles Sports and Entertainment Commission, discussed
the transformative role of women in the sports industry at Newsweek's Women's Global Impact Forum 2026. The event, held in Los Angeles on March 25, highlighted the increasing presence of women in leadership roles and the expansion of women's sports. Frederick emphasized the influence of women in driving fandom and culture around sports, noting that brands are focusing on authentic storytelling to build loyalty with teams that align with fans' values. The panel also discussed upcoming major sports events in Los Angeles, such as the World Cup, the 2028 Olympics, and Super Bowl LXI, and their potential economic and cultural impact.
Why It's Important?
The discussion at the Women's Global Impact Forum underscores the growing influence of women in the sports industry, both in leadership positions and as a driving force behind sports culture and fandom. This shift is significant as it reflects broader societal changes towards gender equality and inclusivity. The involvement of women in decision-making roles can lead to more diverse perspectives and innovative approaches in the industry. Additionally, the focus on authentic storytelling and aligning with fans' values can enhance brand loyalty and engagement. The upcoming major sports events in Los Angeles present opportunities for economic growth and cultural exchange, further highlighting the importance of women's contributions to the industry.
