What's Happening?
Matū, a Beverly Hills steakhouse known for its Wagyu beef, has expanded its popular cheesesteak offering to Pasadena. The new location, Cheesesteaks by Matū, opened recently and has already attracted significant
attention, with lines forming outside the establishment. The cheesesteak, which features a combination of Wagyu ribeye and sirloin, grilled onions, and a long hot pepper, is served on a sesame-seed baguette. This dish has become a staple since its introduction at Matū's original location and later at Matū Kai in Brentwood. The Pasadena outlet shares space with HiHo Cheeseburgers, another venture by restaurateur Jerry Greenberg, known for his successful restaurant chains like Sugarfish and KazuNori.
Why It's Important?
The expansion of Matū's cheesesteak to Pasadena highlights the growing trend of luxury fast-casual dining, where high-quality ingredients are used in traditionally simple dishes. This move could influence other restaurants to explore similar concepts, potentially reshaping the dining landscape in Los Angeles. The popularity of the cheesesteak also underscores the demand for unique culinary experiences, which can drive economic activity in the area by attracting food enthusiasts and increasing foot traffic. Restaurateurs and investors may see this as an opportunity to capitalize on the trend, leading to further innovation and competition in the food industry.
What's Next?
As Cheesesteaks by Matū continues to draw crowds, the restaurant may need to adjust its operations to manage the high demand. This could include extending hours or expanding the menu to offer more options. The success of this venture might encourage Matū to consider additional locations or new culinary concepts. Other restaurateurs may also take note of this model and explore similar upscale fast-casual offerings. The response from the local community and food critics will likely influence future developments and expansions.
