What's Happening?
A recent report by Mintel and Black Swan Data has identified key trends in functional ingredients that are expected to influence the skincare and wellness industries by 2026. The report, titled 'Functional
Ingredients to Watch in 2026', highlights a shift in consumer focus from short-term beauty fixes to long-term skin health and prevention. It notes a growing interest in edible and drinkable beauty solutions, despite their current limited presence in the U.S. market. The report also emphasizes the increasing consumer demand for products that support muscle recovery, cognitive health, and skin support. Ingredients like collagen peptides, creatine, and oat protein are identified as having significant potential in these areas. The report suggests that the Vitamins, Minerals, and Supplements category serves as a testing ground for these trends before they expand into food and beverage sectors.
Why It's Important?
The findings of the Mintel report are significant as they indicate a shift in consumer preferences towards products that offer long-term health benefits rather than immediate cosmetic results. This trend could lead to substantial changes in the skincare and wellness industries, with companies potentially investing more in research and development of products that align with these consumer demands. The focus on functional ingredients that support recovery and cognitive health also reflects broader societal trends towards holistic health and wellness. This shift could impact various stakeholders, including manufacturers, retailers, and consumers, by driving innovation and potentially leading to new product categories in the market.
What's Next?
As the demand for functional ingredients grows, companies in the skincare and wellness industries may increase their investment in research and development to create products that meet these new consumer expectations. This could lead to the introduction of new product lines that emphasize long-term health benefits. Additionally, the report suggests that the food and beverage industry may also see an expansion of products that incorporate these functional ingredients, potentially leading to a broader market for health-focused consumables. Stakeholders will need to adapt to these changes by aligning their product offerings with consumer preferences for prevention and long-term wellness.
