What's Happening?
Evermore Orlando Resort is pioneering a new model of group travel called 'residential hospitality,' which combines the privacy of vacation homes with the luxury of hotel services. This approach is designed to cater to the growing demand for multi-generational and group travel experiences. Elizabeth Mullins, the president of Evermore Hospitality, is leading this initiative, emphasizing connection, wellness, and flexibility. The resort offers a range of amenities, including private pools, golf courses, and digital services, to enhance the group travel experience. The concept of 'alphabooker,' the person organizing travel for family or friends, is central to Evermore's strategy, aiming to simplify the planning process and ensure a seamless experience for all guests.
Why It's Important?
The rise of multi-generational travel reflects broader societal trends towards shared experiences and quality time with family and friends. Evermore's residential hospitality model addresses the needs of diverse age groups, offering flexible accommodations and activities that appeal to everyone. This approach not only meets the growing demand for group travel but also sets a new standard in the hospitality industry. By focusing on the 'alphabooker,' Evermore is tapping into an underserved market, providing tools and services that make planning group trips easier and more enjoyable. This innovation could influence other hospitality providers to adopt similar models, potentially reshaping the industry.
What's Next?
As Evermore continues to develop its residential hospitality model, it plans to expand to new locations, offering its unique approach to more travelers. The resort's success could inspire other hospitality companies to explore similar concepts, leading to increased competition and innovation in the group travel sector. Evermore's focus on wellness and connection aligns with broader trends in the travel industry, suggesting that these elements will become increasingly important in attracting and retaining guests. The resort's ability to adapt to changing traveler expectations and deliver exceptional experiences will be key to its future growth and influence in the market.
