What's Happening?
Laura King has been appointed as the new Chief Marketing Officer (CMO) for Schuh, a footwear retailer owned by Genesco Brands. King brings over 20 years of marketing experience to the role, having previously served as a marketing consultant for the Premier League since November 2024. Her career also includes positions as global marketing director for Accessorize and brand marketing director for Urban Outfitters’ Europe region. In her new role, King will oversee marketing, creative, and visual merchandising teams at Schuh. The company, founded in 1981 in Livingstone, Scotland, operates a flagship website and sells over 80 brands, including its own label, through various retail outlets. Schuh President Colin Temple expressed confidence in King’s
ability to enhance the brand’s market presence and customer engagement.
Why It's Important?
The appointment of Laura King as CMO is significant for Schuh as it seeks to strengthen its brand presence in a competitive market. King's extensive experience in marketing and brand management is expected to drive Schuh's growth and customer engagement strategies. Her background with major brands and her role in non-profit leadership positions her as a strategic asset in navigating the challenges of retail marketing. This move could potentially lead to increased brand loyalty and market share for Schuh, benefiting its parent company, Genesco Brands, and its stakeholders.
What's Next?
As Laura King steps into her new role, she is expected to implement strategies that leverage Schuh's diverse product range and customer service excellence to connect with a younger audience. The focus will likely be on creating inspiring brand experiences and storytelling to sustain Schuh’s momentum. Stakeholders will be watching how King’s leadership influences Schuh’s market performance and customer loyalty programs.
