What's Happening?
The Philadelphia Flyers are set to host a special Kids Day event on Saturday, January 31, presented by Xfinity. The event will coincide with the Flyers' game against the Los Angeles Kings, scheduled to start at 12:30 PM. The day is designed to engage the youngest fans with a variety of activities and promotions. Special guest Mr. Wolf from the DreamWorks Animation film 'The Bad Guys 2' will be present for photo opportunities. Additionally, the first 500 children under 12 will receive two books inspired by the film. Throughout the game, children will be featured in activities such as a lookalike cam and music selections by Mr. Hollywood DJ. The event also includes exclusive retail promotions, with youth apparel available at a buy one, get one free
offer at Xfinity Mobile Arena locations.
Why It's Important?
This event underscores the Philadelphia Flyers' commitment to engaging with their younger fanbase, fostering a family-friendly atmosphere at their games. By incorporating popular culture elements, such as characters from a well-known animated film, the Flyers aim to create memorable experiences for children, potentially cultivating lifelong fans. The event also serves as a marketing strategy to boost game attendance and merchandise sales, particularly targeting families. Such initiatives can enhance community relations and strengthen the team's brand loyalty among younger audiences, which is crucial for the long-term growth of the fanbase.
What's Next?
Following the Kids Day event, the Flyers will continue their community engagement efforts with the Flyers Charities Carnival on February 1. This upcoming event will likely feature additional family-oriented activities and charitable initiatives, further solidifying the Flyers' role in community involvement. The team may also evaluate the success of the Kids Day event to inform future promotional strategies and fan engagement activities.
