What's Happening?
Viant Technology Inc., a prominent player in connected TV (CTV) and AI-powered programmatic advertising, has announced that its platform, ViantAI, has been awarded the title of 'Best Strategic AI Platform' at the 2025 Adweek Tech Stack Awards. This accolade was given by an external jury of industry leaders, recognizing ViantAI's innovative capabilities that significantly enhance media planning and buying processes. The platform is noted for its ability to compress media planning cycles from days to minutes, allowing marketers to make faster and more informed decisions. Since its launch, ViantAI has demonstrated substantial value for brands and agencies, achieving up to 50% media cost savings and 42% lower cost per thousand impressions (CPMs)
across active campaigns. The platform is designed to transform simple inputs into comprehensive media plans, automate bidding, and provide performance insights in plain language.
Why It's Important?
The recognition of ViantAI as the 'Best Strategic AI Platform' underscores the growing importance of AI in the advertising industry. As marketers face increasing pressure to deliver results quickly and efficiently, platforms like ViantAI offer a competitive edge by streamlining processes and enhancing decision-making capabilities. The platform's ability to deliver measurable outcomes, such as cost savings and improved performance metrics, highlights its potential to reshape the advertising landscape. This development is significant for U.S. businesses across various sectors, including retail, consumer packaged goods, entertainment, travel, gaming, and finance, as they seek to leverage AI to optimize their marketing strategies and achieve better returns on investment.
What's Next?
Viant Technology plans to expand ViantAI's capabilities to include full self-driving campaign execution, further enhancing its utility for marketers. As adoption of AI-led workflows accelerates, more brands and agencies are expected to integrate such technologies into their operations. This could lead to increased competition among AI platforms in the advertising sector, prompting further innovation and development. Additionally, the success of ViantAI may encourage other companies to invest in AI-driven solutions, potentially transforming the broader marketing technology landscape.
