What's Happening?
A24 has released the first trailer for 'Undertone', a horror film directed by first-time feature filmmaker Ian Tuason. The film, which premiered at the Fantasia Film Festival, stars Nina Kiri as Evy, a paranormal
podcast host who returns home to care for her dying mother. Evy becomes embroiled in a terrifying mystery after receiving recordings from a couple experiencing strange noises in their home. The film is described as a slow-burn horror that evokes a chilling atmosphere, reminiscent of films like 'Skinamarink' and 'I Am the Pretty Thing That Lives in the House'. A24 acquired the film for worldwide release after a competitive bidding process involving six buyers.
Why It's Important?
The release of 'Undertone' marks a significant addition to A24's portfolio of horror films, a genre in which the company has found considerable success. The film's acquisition highlights A24's strategy of investing in unique and innovative horror narratives that appeal to a niche audience. This move could further solidify A24's reputation as a leading distributor of high-quality, independent horror films. For Ian Tuason, this film represents a major step in his career, transitioning from virtual reality horror shorts to feature-length films. The film's success could open doors for more first-time filmmakers in the horror genre, encouraging studios to take risks on fresh voices.
What's Next?
Following the trailer release, anticipation for 'Undertone' is likely to build among horror enthusiasts and fans of A24's previous works. The film's distribution strategy and marketing campaign will be crucial in determining its success at the box office. A24 may leverage its reputation and past successes to attract audiences to theaters. Additionally, the film's reception could influence future projects by Ian Tuason and potentially lead to more collaborations with A24. The film's performance could also impact the broader horror film market, encouraging other studios to explore similar themes and storytelling techniques.
