What's Happening?
Lionsgate and Kingdom Story's 'I Can Only Imagine 2' has started well at the box office, earning $1.8 million in previews. The film, a sequel to the 2018 hit, is expected to perform well over the weekend, with projections between $8 million and $10 million. The movie continues the story of MercyMe's lead singer, Bart Millard, as he faces personal challenges. The strong preview numbers suggest a positive reception from faith-based audiences.
Why It's Important?
The success of 'I Can Only Imagine 2' highlights the continued appeal of faith-based films in the U.S. market. These films often attract a dedicated audience, leading to strong box office performances despite limited marketing budgets. The film's performance could encourage studios to invest more in similar
projects, recognizing the potential for profitability. Additionally, the film's success may influence the types of stories and themes explored in future faith-based productions.
