What's Happening?
Forward Training & Consulting FZE, a UAE-based firm specializing in leadership development, executive coaching, and organizational development, has been honored with a 2026 Global Recognition Award. The award, given in the Innovation, Leadership, and Service
category, acknowledges the firm's use of behavioral science to enhance leadership across organizations in the Gulf Cooperation Council (GCC) region. Founded by Dr. Soha Chahine, the firm employs proprietary frameworks and psychometric tools to foster measurable and lasting changes in organizational behavior. Their client base includes private sector companies, government entities, and multinational corporations across various industries such as banking, healthcare, and technology.
Why It's Important?
The recognition of Forward Training & Consulting highlights the growing importance of behavioral science in leadership development. As global employee engagement rates decline, with significant economic implications, the firm's approach offers a solution by addressing leadership and behavioral systems rather than just morale. This method is particularly relevant in the GCC, where rapid economic changes demand adaptive leadership. The award underscores the potential for such innovative approaches to improve organizational performance and employee engagement, which are critical for economic growth and competitiveness in the region.
What's Next?
Forward Training & Consulting is likely to continue expanding its influence in the GCC, leveraging its award-winning methodologies to address leadership challenges in the region. As the GCC economies evolve, the firm's focus on behavioral change and leadership resilience will be crucial in navigating workforce nationalization, AI-driven role redesign, and generational transitions in family businesses. The firm's success may inspire other organizations to adopt similar approaches, potentially leading to broader changes in leadership development practices across the region.
