What's Happening?
Avery Amstutz, a 28-year-old entrepreneur from Memphis, Tennessee, has successfully turned a 1973 Airstream trailer into a thriving mobile coffee shop named Byway Coffee. After purchasing the trailer for $6,000 in November 2023, Amstutz invested approximately $65,000 in renovations and equipment. By July 2024, Byway Coffee was operational, offering a rotating menu of pastries and unique drinks. The business has generated over $500,000 in revenue within its first year, with more than $400,000 in net sales. Amstutz, who previously worked as a destination wedding photographer and owned a mobile cocktail trailer, has dedicated around 60 hours per week to this venture. Byway Coffee has gained a significant following on social media, with over 38,000
followers on Instagram and TikTok.
Why It's Important?
The success of Byway Coffee highlights the potential for innovative business models in the food and beverage industry, particularly in mobile and pop-up formats. Amstutz's venture demonstrates how entrepreneurs can capitalize on niche markets and consumer trends, such as the demand for unique and locally sourced products. This business model offers flexibility and lower overhead costs compared to traditional brick-and-mortar establishments, making it an attractive option for aspiring entrepreneurs. Additionally, Byway Coffee's success underscores the importance of social media in building brand awareness and customer engagement, which can significantly impact a business's growth and profitability.
What's Next?
Amstutz plans to continue expanding Byway Coffee's presence in Memphis, potentially exploring new locations and partnerships with local businesses. As she steps back from her other ventures, including wedding photography and the mobile cocktail trailer, Amstutz may focus on scaling Byway Coffee further. The business's growth could inspire other entrepreneurs to explore similar mobile business models, potentially leading to increased competition in the market. Additionally, Amstutz's experience may encourage other small business owners to leverage social media and community engagement to drive success.
