What's Happening?
Rosewood Hotel Group has opened its first ski resort, Rosewood Courchevel Le Jardin Alpin, in the French Alps. This marks the company's entry into the alpine hospitality segment and is part of its broader
strategy to expand into new destination types while maintaining a focus on luxury hospitality. The resort offers ski-in, ski-out access, guest accommodations, dining venues, and wellness facilities. This opening is one of eight new properties launched by Rosewood in 2025 across three continents, reflecting the company's ongoing global expansion.
Why It's Important?
The opening of Rosewood Courchevel Le Jardin Alpin signifies Rosewood Hotel Group's strategic move into the alpine hospitality market, diversifying its portfolio and enhancing its presence in luxury travel destinations. This expansion is likely to attract affluent travelers seeking exclusive ski experiences, thereby boosting the company's brand recognition and market share in the luxury hospitality sector. Additionally, the resort's unique offerings, such as the art installation by Olafur Eliasson, highlight Rosewood's commitment to integrating cultural and artistic elements into its properties, potentially setting new standards in luxury hospitality.
What's Next?
Rosewood Hotel Group plans to continue its expansion with several new projects, including Rosewood AMAALA and Rosewood Red Sea in Saudi Arabia, and developments in Greece and Italy. These projects are part of a broader strategy to diversify geographically and tap into high-growth luxury markets. The company's focus on branded residential offerings alongside traditional hotel accommodations suggests a continued emphasis on creating comprehensive luxury experiences for its clientele.
