What's Happening?
Bennett Thrasher, a Top 75 accounting firm, is preparing for significant changes in 2026 under the leadership of managing partner and CEO Jeff Call. The firm is focusing on integrating artificial intelligence
and automation into its operations while maintaining independence from private equity funding. Call emphasizes the importance of organic growth and high-quality client service, resisting the trend of mergers and acquisitions prevalent among private equity-backed firms. Bennett Thrasher is also adapting to industry changes brought by the One Big Beautiful Bill Act, which encourages investment through tax advantages. The firm is investing in technology to automate routine tasks, allowing staff to focus on advisory roles. Additionally, Bennett Thrasher is navigating challenges such as tariffs and government shutdowns, which have impacted client operations and interactions with the IRS.
Why It's Important?
The strategic direction taken by Bennett Thrasher highlights a broader trend in the accounting industry towards technology integration and independence from private equity. By focusing on organic growth and client service, the firm aims to differentiate itself in a competitive market. The emphasis on AI and automation reflects a shift towards more advisory-oriented services, which are expected to grow faster than traditional audit and tax compliance areas. This approach could set a precedent for other firms seeking to balance technological advancement with maintaining high service standards. The firm's response to legislative changes and economic challenges also underscores the need for adaptability in the face of regulatory and market fluctuations.
What's Next?
Bennett Thrasher plans to continue investing in technology and advisory services, anticipating robust growth in these areas. The firm expects to see increased client investment in research and development due to favorable tax conditions. As interest rates potentially decrease, the firm foresees more mergers and acquisitions among its clients, particularly in the middle market. Bennett Thrasher will also focus on training and upskilling its workforce to enhance their advisory capabilities. The firm's strategy of remaining independent and prioritizing organic growth may influence other firms considering similar paths in the evolving accounting landscape.
