What's Happening?
Starz has announced the development of a new untitled drama series set in the world of black rodeo in Texas. This move is part of Starz's strategy to own more of its content pipeline following its separation
from Lionsgate. The series, which will be showrun by Kirk A. Moore, is described as being infused with hip hop swagger and country soul, focusing on three siblings navigating family dynamics and personal ambitions. This drama joins Starz's lineup of premium shows rooted in Black Southern culture, such as 'P-Valley'. The network aims to target women and underrepresented audiences with its original programming.
Why It's Important?
The development of this series signifies Starz's commitment to diversifying its content and appealing to a broader audience. By focusing on Black Southern culture, Starz is tapping into a niche market that is often underrepresented in mainstream media. This strategy not only helps in building a unique brand identity but also in attracting a loyal viewer base. Additionally, owning more of its content allows Starz to have greater control over its intellectual property, potentially leading to increased revenue and market share in the competitive streaming landscape.
