What's Happening?
Brad Turcotte has been appointed as the Senior Vice President of Country at TEG Live, a global touring platform under Ticketek Entertainment Group (TEG). Based in Nashville, Turcotte will lead TEG Live's country music strategy across North America, working closely with teams in Australia and New Zealand. His role involves developing artist pipelines, partnerships, and long-term touring strategies. Turcotte's appointment is part of TEG's expansion into the country music genre, aiming to strengthen connections between North America and the Asia-Pacific region. His previous experience includes leadership roles at UMG Nashville and Big Machine, where he managed international strategies for major country artists.
Why It's Important?
Turcotte's appointment signifies TEG
Live's strategic expansion into the country music genre, a key growth area for the company. By establishing a presence in Nashville, TEG aims to bridge the gap between North American and Asia-Pacific markets, creating new opportunities for artists and fans. This move reflects the increasing globalization of the music industry, where cross-regional collaborations and tours are becoming more prevalent. Turcotte's extensive experience in managing international campaigns for top country artists positions him to effectively lead TEG's efforts in expanding the genre's reach and impact.
