What's Happening?
Disney+ is set to launch a new vertical video product over the next year, aiming to enhance user engagement on mobile devices. Announced at the Consumer Electronics Show in Las Vegas, this initiative will integrate short-form content from Disney's entertainment portfolio, including sports and news. The move follows ESPN's introduction of 'verts' in its app, creating a new sports highlight experience. Disney is also leveraging artificial intelligence to develop AI-powered ad planning tools and video generation capabilities, allowing advertisers to create CTV-ready ad spots efficiently. This strategy aligns with Disney's goal to make Disney+ a daily destination for fans, particularly targeting the AI-native Gen Alpha audience.
Why It's Important?
Disney's push into
vertical video and AI technology reflects a broader trend in the entertainment industry towards mobile-first and interactive content. By catering to the preferences of Gen Alpha, who expect more interactive and immersive experiences, Disney is positioning itself to capture a significant share of the mobile video market. The integration of AI tools not only enhances content creation and advertising but also ensures that Disney remains at the forefront of technological innovation. This development could influence other streaming services to adopt similar strategies, potentially reshaping how content is consumed and monetized in the digital age.
