What's Happening?
Cosmoprof CBE ASEAN, a leading beauty trade exhibition in Southeast Asia, is set to return to Bangkok from June 24 to 26, 2026. The event, now in its fifth edition, will feature around 700 exhibitors, marking an 8% increase from the previous year. The exhibition will cover
an expanded area of 33,000 square meters, with a balanced participation of 48% Thai and 52% international companies. The event will include five International Country and Region Pavilions, highlighting Italy as the Country of Honour. A new addition, Cosmopack CBE ASEAN, will focus on the cosmetics supply chain, showcasing companies specializing in ingredients, formulation, and packaging. The event aims to attract 25,000 visitors and over 550 qualified buyers from across the region.
Why It's Important?
The expansion of Cosmoprof CBE ASEAN underscores Thailand's growing significance in the global beauty industry. With a well-established cosmetics sector, Thailand serves as a strategic hub for manufacturing and exporting beauty products across Southeast Asia. The event provides a platform for international brands and manufacturers to explore new business opportunities in the fast-growing ASEAN market. The inclusion of Cosmopack CBE ASEAN highlights the importance of the supply chain in the beauty industry, offering insights into product development and innovation. This growth reflects broader trends in the beauty market, such as the demand for multifunctional products and sustainable packaging.
What's Next?
The 2026 edition of Cosmoprof CBE ASEAN will offer a comprehensive view of the beauty industry's evolution, with a focus on market insights and manufacturing excellence. The event will feature educational programs and special initiatives to provide professionals with trend perspectives and business opportunities. As the event continues to grow, it is expected to strengthen Thailand's position as a key player in the global beauty market, attracting more international brands and fostering innovation in the region.
