What's Happening?
Comedian Kevin Fredericks, known as KevOnStage, has successfully expanded his comedy brand by diversifying his content across various platforms. Moving from Washington state to Los Angeles, Fredericks focused
his comedy on the Black church and family life, leading to the breakout success of his show 'Churchy,' which was picked up by BET. This success allowed him to create more content, including sketch shows like 'The Hospital' and 'Safe Space' on Tubi, where he retains creative control. Fredericks emphasizes the importance of being 'unavoidable' in the comedy scene, producing multiple videos daily and collaborating with other comedians like Tahir Moore and Tony Baker. His approach to comedy involves creating freely out of joy and maintaining a strong presence across social media and other platforms.
Why It's Important?
KevOnStage's approach to comedy highlights the evolving landscape of entertainment, where content creators can leverage social media and streaming platforms to reach wider audiences. By retaining creative control, Fredericks sets a precedent for comedians and artists seeking to maintain their artistic vision while expanding their reach. His success demonstrates the potential for comedians to build their brands independently, bypassing traditional gatekeepers in the entertainment industry. This model not only empowers creators but also diversifies the types of content available to audiences, reflecting broader cultural narratives and experiences.
What's Next?
KevOnStage continues to expand his content universe, with plans to produce more shows and collaborate with other comedians. His ongoing Bald Brothers comedy tour with Tony Baker is set to wrap up in Los Angeles, showcasing his live performance skills. As he maintains his presence across various media, Fredericks aims to further solidify his brand and influence in the comedy world. Future projects may include more partnerships with streaming platforms like Tubi, which offer creative freedom, allowing him to explore new formats and ideas.
