What's Happening?
The NPR podcast and radio show Hidden Brain, hosted by Shankar Vedantam, is celebrating its tenth anniversary. The program, known for its exploration of human behavior and social science, has become a staple
for listeners interested in understanding the complexities of the mind. To mark this milestone, Vedantam and his team have launched a new series titled 'You 2.0,' aimed at helping individuals overcome mental barriers to personal growth. The show has been recognized for its innovative storytelling, winning an Edward R. Murrow Award for Excellence in Social Media in 2018. Hidden Brain continues to engage audiences with its insightful content, airing on WUFT-FM and available online.
Why It's Important?
Hidden Brain's decade-long journey highlights the growing public interest in social science and the desire to understand the underlying factors that influence human behavior. The show's success underscores the importance of accessible, well-researched content in educating and engaging audiences on complex topics. By addressing issues such as unconscious biases and decision-making processes, Hidden Brain contributes to a broader societal understanding of human psychology, which can inform public policy, education, and personal development. The program's ability to translate academic research into relatable stories has set a standard for media coverage of social science.
What's Next?
As Hidden Brain embarks on its next decade, it plans to continue its exploration of human behavior with new episodes and a road tour starting in March. The tour will provide opportunities for live interactions with audiences, fostering a deeper connection between the show and its listeners. Future episodes are expected to delve into emerging topics in social science, reflecting ongoing research and societal changes. The show's commitment to innovation and audience engagement will likely keep it at the forefront of educational media.








