What's Happening?
Doug Kennedy is offering a free webcast aimed at improving the skills of reservations sales agents in the hospitality industry. The webcast, titled 'Reservations Sales: Maximizing Rates & Overcoming Objections,' is scheduled for June 19 and will focus
on helping agents effectively communicate and justify fluctuating rates to consumers. This training is particularly relevant in the current era of dynamic pricing algorithms, where rates can change rapidly based on demand. The webcast will cover various sales tactics, including explaining rate changes, handling objections to minimum stays, and strategies for upselling and downselling accommodations. Sponsored by Travel Outlook and Track Hospitality Software, the webcast is designed to be accessible to a broad audience within the lodging industry, with recordings available for those unable to attend live.
Why It's Important?
The webcast addresses a critical need in the hospitality industry for skilled reservations sales agents who can navigate the complexities of dynamic pricing. As consumers become more informed and demand better deals, the ability of sales agents to effectively communicate and justify pricing is crucial for maintaining competitiveness. This training could lead to increased revenue for hotels by reducing the number of potential bookings lost to online travel agencies or competitors. By offering this training for free, Kennedy is providing valuable resources to the industry, potentially leveling the playing field for smaller establishments that may not have the budget for extensive staff training.
What's Next?
Following the webcast, participants will have access to recordings, allowing them to revisit the material and share it with colleagues. This ongoing access ensures that the training can be integrated into regular staff development programs. Additionally, future webcasts are planned, covering topics such as proactive hotel sales prospecting and balancing technology with personalized service. These sessions aim to further equip sales teams with the skills needed to thrive in an increasingly automated and competitive market.
