What's Happening?
Major League Baseball players have entered into an agreement with Genies, a tech company, to create AI avatars of themselves. This initiative, announced by MLB Players Inc., the business arm of the players' association, will allow fans to interact with digital versions of their favorite players. These avatars will be designed to reflect the players' voices and interests, providing a personalized experience. Genies will monetize these interactions through chat features, in-app experiences, and digital goods. The specific players who will be available as avatars have not been disclosed.
Why It's Important?
This development represents a significant intersection of sports and technology, potentially transforming fan engagement in Major League Baseball. By leveraging
AI, players can maintain a virtual presence, enhancing their brand and connection with fans. This could lead to new revenue streams for both players and the league, as fans may be willing to pay for unique interactions and experiences. The initiative also highlights the growing trend of digital transformation in sports, where technology is increasingly used to enhance fan experiences and engagement.
