What's Happening?
During the 2026 Super Bowl, a commercial celebrating Pokémon's 30th anniversary aired, featuring celebrities like Lady Gaga and Jisoo from Blackpink. The commercial highlighted various celebrities sharing their favorite Pokémon characters. Lady Gaga expressed her fondness for Jigglypuff, citing its vocal range and humorous nature. Jisoo, on the other hand, chose Eevee, appreciating its ability to transform into different forms. The commercial also included other stars like Trevor Noah and Young Miko, each sharing their personal Pokémon preferences. This commercial is part of a broader celebration of Pokémon's enduring popularity since its inception as a role-playing game 30 years ago, which has since expanded into a vast franchise including
video games, manga, and more.
Why It's Important?
The inclusion of high-profile celebrities like Lady Gaga and Jisoo in the Pokémon commercial underscores the franchise's cultural impact and its ability to remain relevant across generations. By featuring diverse global icons, the commercial appeals to a wide audience, potentially boosting Pokémon's brand visibility and marketability. This strategy not only celebrates the franchise's history but also positions it for continued success in the entertainment industry. The commercial's airing during the Super Bowl, one of the most-watched events in the U.S., maximizes its reach and reinforces Pokémon's status as a cultural phenomenon.
