What's Happening?
Pernel Media, a French production company led by Samuel Kissous, is making significant strides in the British TV drama industry. Despite being headquartered outside the UK, Pernel Media has become a trusted drama supplier for Paramount UK's network 5.
The company has been successful in producing British TV thrillers, such as 'The Au Pair' and 'Missed Call', featuring notable actors like David Suchet and Joanna Scanlan. Kissous, who began his career as a commissioner at French broadcaster M6, has applied his experience with British formats to create compelling scripted content. His approach involves a blend of factual and scripted elements, focusing on international appeal and innovative financing strategies. Pernel Media is currently working on expanding its British scripted slate, with several projects in development.
Why It's Important?
Pernel Media's success highlights the evolving landscape of the British TV drama industry, where international collaboration and innovative production strategies are becoming increasingly important. By breaking traditional rules and focusing on international appeal, Pernel Media is setting a precedent for other production companies. This approach not only broadens the scope of British TV dramas but also attracts international audiences and investors. The company's ability to secure financing and co-productions with major networks like TF1 demonstrates the potential for cross-border partnerships in the entertainment industry. As traditional UK drama indies face challenges, Pernel Media's model offers a viable path forward, emphasizing the importance of adaptability and global thinking in media production.
What's Next?
Pernel Media plans to continue expanding its British scripted slate, with a focus on projects that have international appeal. The company is actively seeking collaborations with London agents and writers to develop new content. Additionally, Samuel Kissous is advocating for improved UK high-end TV tax credits to support the production of high-quality dramas. As Pernel Media continues to grow its presence in the UK, it is likely to influence other production companies to adopt similar strategies, potentially leading to more diverse and globally appealing British TV dramas.
