What's Happening?
Variety has announced the appointment of Jeff Cooper as the group senior vice president of consumer partnerships. Cooper, who will be based in New York, will report to Variety's publisher and co-president Dea Lawrence. With over two decades of experience in media leadership roles at companies like Condé Nast, ESPN, and Time Inc., Cooper brings a wealth of expertise to his new position. His recent role as head of sales at adMarketplace involved driving revenue growth and partner acquisition. At Variety, Cooper will focus on expanding the consumer business and leveraging his connections and sales leadership to achieve growth.
Why It's Important?
Jeff Cooper's appointment is a strategic move for Variety as it seeks to expand its consumer business. His extensive experience
in media sales and strategy positions him well to drive growth and enhance Variety's market presence. Cooper's leadership could lead to increased revenue and stronger partnerships, benefiting Variety's overall business strategy. This move reflects Variety's commitment to strengthening its consumer engagement and expanding its influence in the entertainment media industry.
