What's Happening?
Emma Stone and director Yorgos Lanthimos are set to debut their first Super Bowl advertisement for the website building platform Squarespace. The ad, titled 'Unavailable,' will air during Super Bowl LX
and is expected to maintain the bold and darkly humorous style characteristic of their previous collaborations. The 30-second spot, which will be shown between the first and second quarters of the game, was shot in London on black and white film. The production involved notable contributors such as production designer James Price and composer Jerskin Fendrix. This marks the 12th Super Bowl appearance for Squarespace, and the first for both Stone and Lanthimos.
Why It's Important?
The collaboration between Emma Stone and Yorgos Lanthimos for a Super Bowl ad highlights the increasing trend of high-profile filmmakers and actors participating in commercial projects. This move could signify a shift in how advertising is approached, blending cinematic storytelling with brand promotion. For Squarespace, this partnership enhances its brand image by associating with acclaimed artists known for their unique and provocative work. The ad's debut during the Super Bowl, one of the most-watched television events in the U.S., ensures maximum exposure and could influence future advertising strategies by other brands seeking to stand out in a crowded market.
What's Next?
As the Super Bowl approaches, anticipation will build around the full reveal of the 'Unavailable' ad. Squarespace plans to release a series of movie posters as part of the campaign, creating a narrative that complements the teaser. The ad's reception could impact future collaborations between filmmakers and brands, potentially leading to more cinematic approaches in advertising. Additionally, the success of this campaign may encourage other high-profile directors and actors to explore similar opportunities, further blurring the lines between traditional filmmaking and commercial advertising.
