What's Happening?
UNIFIED Artist Management (UAM), a division of Australia's UNIFIED Music Group, has announced the expansion of its team with the addition of Maddy Smith and David Zietsman. This expansion, announced on January
29, 2026, includes the integration of their artist rosters, featuring acts such as Cat & Calmell, Ben Gerrans, Sixten, and Benjamin. Maddy Smith brings over a decade of experience in artist management, global touring, and label management, having worked with ARIA Award-winning artists like Genesis Owusu and Golden Features. David Zietsman, with expertise in artist management, A&R, bookings, and development, will serve in a dual role at UAM and the distribution platform Community Music. This move is part of UAM's strategy to provide a unique integrated approach for artists within the independent music company's ecosystem.
Why It's Important?
The expansion of UNIFIED Artist Management signifies a strategic growth in the independent music sector, enhancing its capacity to support emerging artists on a global scale. By bringing in experienced professionals like Smith and Zietsman, UAM is poised to strengthen its influence in artist management and development. This move could potentially lead to increased opportunities for the artists under their management, allowing them to reach wider audiences and achieve greater success. The integration of new talent and expertise is likely to bolster UAM's position in the competitive music industry, offering a more comprehensive suite of services to its artists.
What's Next?
With the new appointments, UNIFIED Artist Management is expected to continue its trajectory of growth and innovation in the music industry. The artists under Smith and Zietsman's management are gearing up for significant activities, including global tours and new releases. This expansion could lead to further collaborations and partnerships within the music industry, enhancing the visibility and reach of UAM's artists. The company's focus on an integrated approach may also attract more artists seeking comprehensive management solutions, potentially leading to further expansions and strategic initiatives.
