What's Happening?
The Skift Megatrends event in New York City is set to take place on January 22, 2026, bringing together leaders from the travel industry to discuss and strategize for the upcoming year. This annual event serves as a platform for industry executives to evaluate past performances and set priorities for the future. The event will feature discussions led by Skift's editorial team, including Editor-in-Chief Sarah Kopit and Head of Research Seth Borko. Key industry figures such as Omri Morgenshtern, CEO of Agoda, and Paul Caine, President of On Location, will participate in sessions focusing on adapting to changes in the travel sector and the reinvention of cities as tourism destinations. A unique feature of this year's event is 'The Empty Chair,'
which allows an audience member to engage in an unscripted conversation on stage, fostering real-time dialogue and exchange of ideas.
Why It's Important?
The Skift Megatrends event is crucial for the travel industry as it provides a forum for leaders to align on strategies and priorities at the start of the year. With the travel sector facing ongoing challenges such as technological advancements, changing consumer behaviors, and economic uncertainties, this event offers a chance to gain insights from data-driven analyses and expert opinions. The participation of high-level executives underscores the importance of collaborative efforts in navigating the complexities of the industry. By setting a shared baseline, the event helps companies make informed decisions that could impact their operations and competitiveness in 2026.
What's Next?
Following the Skift Megatrends event, travel industry leaders are expected to implement the insights and strategies discussed during the sessions. Companies may adjust their business models and marketing approaches to better align with the evolving landscape. The event's outcomes could influence budget allocations and strategic planning for the year, as executives return to their organizations with a clearer understanding of industry trends and priorities. Additionally, the discussions may prompt further collaboration among companies to address common challenges and opportunities in the travel sector.
