What's Happening?
Aveda has introduced its Advanced Botanical Kinetics skincare collection, which is vegan and designed to lift and firm the skin. The line includes a range of products such as a cleansing mousse, revitalizing
essence lotion, vitality serum, plumping milky lotion, and plumping cream. These products are formulated with Phytotech vegan collagen, a vegan peptide complex, and kinetic energy infusion to enhance skin hydration, reduce fine lines, and improve elasticity. The collection is dermatologist-tested, 96% naturally derived, and free from silicones and synthetic colorants, making it suitable for sensitive skin.
Why It's Important?
This launch by Aveda underscores the increasing consumer demand for vegan and eco-friendly skincare products. By utilizing plant-based ingredients and sustainable practices, Aveda is catering to environmentally conscious consumers who prioritize ethical beauty choices. The focus on vegan collagen and peptides aligns with the trend towards clean beauty, which emphasizes transparency and natural ingredients. This could encourage other brands to adopt similar practices, potentially leading to a shift in the skincare industry towards more sustainable and ethical product offerings.
