What's Happening?
The Milwaukee Brewers have released their broadcast schedule for the 2026 spring training season. The schedule includes coverage of all 31 exhibition games, with 20 games set to be broadcast on radio. Specifically, 14 games will air on 620 WTMJ and six on 94.5 ESPN, all of which will also be accessible via the Brewers Radio Network. Additionally, the Brewers have introduced Brewers.TV, a new streaming service that will offer eight games for free to users with a valid MLB.com account through the MLB app. Another eight games will be available for livestreaming on Brewers.com. This development follows the Brewers' decision to end their partnership with FanDuel Sports Network Wisconsin. The telecasts will be produced and distributed by Major League
Baseball, and efforts are ongoing to make the games available through local cable and satellite providers.
Why It's Important?
The announcement of the Brewers' 2026 spring training broadcast schedule is significant for fans and the sports broadcasting industry. By expanding their streaming options, the Brewers are adapting to the growing demand for digital content and providing fans with more accessible ways to follow their team. This move could potentially increase viewership and fan engagement, as it allows fans to watch games on various platforms. The decision to end the relationship with FanDuel Sports Network Wisconsin and partner with Major League Baseball for game telecasts reflects a strategic shift towards broader distribution and possibly more favorable terms. This change could influence other teams and leagues to reconsider their broadcasting strategies, especially in an era where streaming services are becoming increasingly popular.
What's Next?
As the Brewers and Major League Baseball work to finalize agreements with local cable and satellite providers, fans can expect further announcements regarding additional viewing options. The success of Brewers.TV and the response from fans will likely influence future decisions about broadcasting and streaming services. Other teams may observe the Brewers' approach and consider similar strategies to enhance their own fan engagement and accessibility. The outcome of these efforts could set a precedent for how sports content is distributed in the future, potentially leading to more teams embracing digital platforms.
