What's Happening?
As 2026 begins, several internet trends from the previous year are expected to fade away. Among these is the '6-7' meme, which gained popularity from rapper Skrilla's 2024 song 'Doot Doot.' The phrase,
often used by teenagers to mean 'so-so' or 'maybe this, maybe that,' was named the 2025 Word of the Year by Dictionary.com. However, it has now been added to Lake Superior State University's list of banished words. Another trend facing decline is the Labubus, collectible keychains that saw a drop in popularity after a surge in imitations and increased production. Additionally, Dubai chocolate, a viral dessert trend in 2025, is also seeing a decrease in interest. Lastly, the trend of excessive protein products, such as protein ice cream and chips, is being scrutinized by wellness experts for potential health risks, despite some experts advocating for the benefits of high-protein diets.
Why It's Important?
The decline of these trends highlights the fast-paced nature of internet culture and consumer behavior. The '6-7' meme's fall from grace reflects how quickly language and cultural references can shift, impacting social interactions and communication. The Labubus trend's decline underscores the volatility of consumer markets, especially in collectibles, where oversupply and imitation can rapidly diminish value. The waning interest in Dubai chocolate suggests a saturation point for novelty food trends, which often struggle to maintain long-term appeal. The debate over excessive protein products raises important health considerations, as the balance between trendy diets and nutritional safety becomes a focal point for consumers and health professionals. These shifts can influence market strategies, consumer education, and regulatory policies.
What's Next?
As these trends decline, new ones are likely to emerge, driven by evolving consumer interests and technological advancements. Companies may need to adapt by innovating products and marketing strategies to capture attention in a rapidly changing landscape. Health experts and regulatory bodies might increase scrutiny on dietary trends, potentially leading to new guidelines or recommendations. The cultural impact of fading trends like '6-7' could lead to a resurgence of interest in more sustainable or meaningful cultural expressions. Overall, stakeholders across industries will need to remain agile and responsive to these dynamic changes.
